We spend a lot of time growing our social media presence, but here’s the truth: we don’t own those spaces. Social platforms? We're just leasing space. And sometimes the algorithm forgets to show our content to the very people who want to see it.

In the genealogy world, mentorship isn’t just helpful, it’s essential. Whether you’re brand new to family history or decades into your research, there’s always more to learn. And sometimes, what we really need isn’t another record - it’s a person who says, “Let me walk with you.”

When I first thought about going live, my stomach did flips! Livestreaming seemed intimidating. I worried about messing up or forgetting wha

In the fast-paced world of social media, a simple act of kindness can transform someone's day—or even their entire journey.

Let’s be real, trying to juggle multiple social media platforms as a genealogist or history-focused organization can feel like a full-time j

As genealogists, we're wired to be curious. We love finding new facts, records, and stories.

Hashtags might seem small, just a pound sign followed by a word or group of words, but they’ve completely transformed how I connect with the

Gratitude is one of the most powerful tools we have, especially on social media. In a space that often feels noisy and overwhelming, a simpl

Facebook groups have become a lifeline for genealogists like me. I’m thankful every day for the wisdom, kindness, and humor shared in these

Starting the Conversation (Without Feeling Awkward) Starting a conversation online can feel weird, especially if you’re worried no one...

Discovery is at the heart of every family history journey. We start with a name, a photo, or a story and slowly piece together who our ances

Let’s be real—our genealogy journey is way more fun with others. From decoding old documents to making sense of our ancestors’ stories,...

When people hear the word branding , they often think of logos, color palettes, or fancy business cards. But branding is so much deeper...

Let’s be honest—algorithms can sound kind of scary. But in reality? They’re just digital detectives helping our content get seen by the righ

Creating attention-grabbing captions and headlines is both an art and a science. Whether you’re sharing a genealogy breakthrough, a family

A social media content calendar helps genealogy-focused individuals and organizations in several ways:

Imagine doubling the number of people who share your passion for genealogy.

Recently, I read Brendan Kane’s book Hook Point: How to Stand Out in a 3-Second World, and it completely shifted how I think about connectin