N - Nurturing Through Newsletters - Building Genuine Connections Beyond the Feed

We spend a lot of time growing our social media presence, but here’s the truth: we don’t own those spaces. Social platforms? We're just leasing space. And sometimes the algorithm forgets to show our content to the very people who want to see it.

That’s why newsletters matter.

For historical and genealogical societies, newsletters are more than updates, they’re community builders. They create a consistent, trusted touchpoint with members, supporters, and curious minds. For individual genealogists? A newsletter can be your direct line to the people who care about your journey.

I’ve seen this firsthand through my own newsletter, Genealogy & The Social Sphere. It’s become one of my favorite ways to nurture my community. It’s where I get to share insights, resources, encouragement, and where I hear back from readers who felt seen or inspired. That two-way connection is powerful.

While social media lets us be personal, newsletters let us go deeper. They’re a space to reflect, teach, and invite genuine conversation, without worrying if the algorithm will let our message through.

And the best part? You own your email list. It’s yours. That’s powerful in a digital world where platforms can change overnight.

So whether you’re a society looking to grow engagement or a family historian sharing your discoveries, consider starting a newsletter. It doesn’t have to be long or fancy. Just honest, consistent, and from the heart.

📬 Want to see what I mean? Check out Genealogy & The Social Sphere—my monthly dose of strategy, community, and encouragement for the genealogy community.