J – Juggling Social Media Platforms

Let’s be real, trying to juggle multiple social media platforms as a genealogist or history-focused organization can feel like a full-time job. Instagram, Facebook, Threads, LinkedIn, YouTube, TikTok… the list keeps growing. And with each one, there’s this pressure: “Should I be on that too?”

As a social media manager, I get it. I’ve felt it.

But here’s what I’ve learned. You don’t have to be everywhere to make an impact.

🎭 The Pros of Being on Multiple Platforms

• You expand your reach - different platforms = different audiences.

• You can repurpose content and maximize visibility.

• Some platforms are better for certain content types (Instagram = visual stories, YouTube = long-form video, LinkedIn = professional credibility, etc.).

🤹‍♀️ The Cons of Juggling Too Much

• Burnout is real - especially if you’re managing social solo.

• Your content may feel stretched thin or inconsistent.

• It’s easy to lose track of engagement and audience connection if you're constantly switching platforms.

💡 So… What Should You Do?

Here’s my take. It’s okay to focus on one platform at a time. In fact, I often recommend it - especially for individuals, small teams, or societies with limited time and energy.

Focusing on one platform allows you to:

• Learn what works and build consistency.

• Build a strong, engaged audience before branching out.

• Avoid the overwhelm that makes you want to quit altogether.

Ask yourself:

• Where is your audience already active?

• What kind of content do you enjoy creating?

• Where do you feel most comfortable connecting?

Your answer doesn’t have to be trendy, it just needs to be true to you and your community.

🎯 Start Where You’re Strong

Pick one platform and give it your energy. Once you’ve built confidence and rhythm, then consider expanding. Remember: social media is a tool, not a taskmaster.

Whether you're managing your own account or helping your society build a presence, it’s all about balance, sustainability, and real connection.