Planning a genealogy or history conference? Or maybe you're eagerly waiting to attend one? Well, there’s no time like the present to jump into the social media buzz surrounding the event! Whether you’re hosting, attending, or simply curious, social media plays a critical role in making genealogy conferences successful, engaging, and memorable.
Here’s why now is the perfect time to start planning your social media campaigns if you’re an organizer — and why attendees should start engaging with the content being shared!
For Conference Organizers: Why Start Planning Social Media Now?
If you’re hosting a genealogy or historical event, social media is your most powerful tool to build excitement, drive registrations, and connect with your audience.
You Need Time to Build Buzz
Social media campaigns don’t happen overnight. Start now to give yourself enough time to plan, create, and schedule engaging content.
Early announcements like “Save the Date” posts can capture attention and build anticipation.
Action Tip: Share “Save the Date” graphics and teasers about what makes this year’s conference special — a keynote speaker, a unique workshop, or an exciting location.
Engagement Takes Time to Grow
Social media thrives on interaction, but engagement doesn’t happen instantly. Starting now allows your followers to see and react to your content over time.
Sharing speaker highlights, behind-the-scenes sneak peeks, and historical stories will gradually get people talking.
Action Tip: Post weekly updates leading up to the event. Share speaker bios, workshop sneak peeks, and attendee benefits to keep your audience excited.
3. Attendees Rely on Your Content
Potential attendees will look to your posts for information and updates. Providing clear details on registration, workshops, and FAQs builds trust and confidence.
Social media is also a great place to spotlight last-minute changes, speaker additions, or new ticketing options.
Action Tip: Use Facebook Events to create an official event page where people can RSVP, ask questions, and share the event with friends.
For Attendees: Why Now is the Time to Start Engaging
As someone looking forward to attending a genealogy or history conference, your role starts long before the event. Here’s why you should jump into the social media conversation right now:
Stay Informed About the Event
Conference hosts are sharing valuable content — details about sessions, speaker announcements, and early bird registration deadlines. Don’t miss out!
By following event pages and profiles, you’ll be the first to know about important updates.
Action Tip: Follow the event hashtag and official social media accounts so you don’t miss anything.
Get Excited and Build Connections
Social media is the perfect way to meet fellow attendees before you even arrive. Comment on posts, ask questions, and share what you’re most excited about.
Engaging with the event content now helps you feel part of the community early on.
Action Tip: Post your own “I’m attending!” announcement and tag the conference. You’ll likely get a shout-out or connect with others who are going.
Help the Event Grow by Sharing
Conferences thrive when attendees help spread the word. Sharing posts about workshops, speakers, or registration details helps build excitement for everyone.
Plus, by engaging with content (liking, sharing, or commenting), you help the event reach more people on social media platforms.
Action Tip: Share your favorite posts or stories about the conference with friends and followers. Use the event hashtag to spread the buzz.
📅 The Time to Act is Now!
Whether you’re organizing the next big genealogy conference or eagerly waiting to attend, now is the time to jump into social media. Organizers can plan campaigns that inspire excitement, drive registrations, and connect with audiences. Attendees can begin engaging with content, sharing their enthusiasm, and making connections that will carry into the event itself.
Bonus Resource for Societies!
If you’re part of a society and would like to print off a timeline checklist to help promote your upcoming conference on social media, visit my "Resources" section under the Genealogy & The Social Sphere tab to get a free Timeline Checklist. It’s the perfect tool to stay organized and on track as you plan your event promotions!
Need Help with Social Media for Your Event?
If you’re a conference host and need help planning your social media strategy, creating engaging content, or managing your platforms leading up to the big day, I’m here to help! Together, we can build a campaign that drives registrations, sparks excitement, and creates a vibrant, engaged community.
Let’s connect and make your next event a social media success!
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