Remember when you were little and your parents or grandparents told you a bedtime story? Now imagine that they had retold you the same story each night. After a while, the excitement of the story would dwindle, and you would not want to hear the story be retold anymore. The same is true for your social media content.
If your content is always the same, then sooner or later people will lose interest and stop reading it and you will lose their attention.
With so many distractions, getting a person's attention can be difficult enough; keeping it can be even harder. There is so much information being thrown at us every day that we have learned to tune out most of it. This is called mental fatigue and it affects us all. When people see something new or different, it grabs their attention and makes them want to know more about what they just saw. They won't even realize why they are interested in this new or different thing, but that doesn't matter because they are interested now and that's what counts.
So how do you make your family history social media content stand out from the crowd? By making it interesting and different than other family history stories that might be shared on social media. The easiest way to do this is with bite-size storytelling.