Unlocking 2025 Social Media Trends for the Genealogy Community

As we dive deeper into 2025, the digital landscape continues to evolve, offering exciting new opportunities for the genealogy world. I’ve been reviewing the Social Media Industry Report 2025 published by Social Media Examiner and here are the key insights every genealogist and genealogy society should know, plus how they can help you strengthen your social media presence and community connections.

📊 The Power of Short-Form Video

Short-form videos (think TikTok, Instagram Reels, YouTube Shorts) are dominating social media engagement right now. If you’re not already creating bite-sized clips showcasing your research tips, family discoveries, or behind-the-scenes looks at your projects, you’re missing a big chance to connect! Short videos are perfect for sparking curiosity, sharing quick wins, or teasing upcoming blog posts or webinars.

Takeaway: Even one short-form video per week can boost your reach and bring in new followers eager to engage with your content.

💨 Engagement Rates Are Falling, But That’s Okay

The latest data shows that engagement rates have dropped across major platforms (Facebook down 36%, Instagram 16%, TikTok 34%, X 48%). But here’s the kicker: it’s not about posting more. It’s about posting better. Content that builds authentic connections, addresses real audience pain points, and sparks conversation will stand out even in a crowded feed.

Takeaway: Focus on quality over quantity. One meaningful post can do more than five forgettable ones.

🤖 Embrace AI, But Stay Authentic

AI tools are everywhere in content creation now and yes, they can help you generate ideas, speed up workflows, and even draft posts. But here’s the key: AI isn’t a replacement for you. Your voice, your perspective, your storytelling matter most.

Takeaway: Use AI to support your creativity, not replace it. Keep your content authentic and aligned with your brand.

🌍 Cultural Relevance Matters

People want to engage with content that feels relevant, timely, and culturally aware. For genealogists, this means connecting your posts to broader conversations: heritage months, anniversaries, trending historical topics, or even pop culture moments tied to history.

Takeaway: Stay tuned in to what your audience cares about and tie your content into those conversations.

🔨 Technology Is Transforming Genealogy

The products and services market is expected to grow to $5.15 billion in 2025, fueled by new tech and advances like AI. There has never been a better time to highlight how these tools enhance research, storytelling, and family connection.

Takeaway: Share tips, tutorials, or insights on new genealogy tools to position yourself as a trusted, forward-thinking voice in the community.

2025 is bringing big shifts, but with them come big opportunities. Whether you’re a professional genealogist, a society volunteer, or a passionate family historian, keeping these trends in mind can help you stay ahead, connect with your audience, and make your genealogy work shine online.

If you found this helpful, make sure you’re signed up for my newsletter, Genealogy & The Social Sphere, where I’ll be diving deeper into these trends and offering actionable tips for the genealogy community. Let’s keep growing together!