In today's digital age, the reach and influence of social media are undeniable. Platforms like Facebook, X (formerly Twitter), and Instagram connect individuals, communities, and organizations across the globe. For historical and genealogical societies, social media represents an invaluable tool for outreach, engagement, and growth. However, it's not just the responsibility of a dedicated social media manager to harness this potential. In this article, we'll explore why board members must actively engage on social media, how it benefits the society, and what steps they can take to connect with members and foster trust.
A Shared Vision for Success
Historical and genealogical societies thrive when board members are genuinely invested in their success. Serving on the board implies a commitment to the organization's mission and goals. When board members are actively engaged on social media, they not only demonstrate their commitment but also foster a sense of shared purpose with members and followers, who could one day become members.
Building Trust Through Personal Connection
One of the fundamental elements of successful social media engagement is building trust. When board members personally engage with the society's audience on these platforms, they create a human connection that goes beyond the organizational facade. This personal touch reassures members and followers that the board genuinely cares about their interests and concerns.
Board members are often the face of the society, and they should be recognizable to the community. Active participation on social media enhances their visibility and helps members and followers connect a name with a face. Recognizable board members are more likely to inspire confidence and loyalty among the society's supporters.
The Role of Content Sharing
One of the simplest ways for board members to engage on social media is by sharing content from the society's page. By amplifying the society's posts, they not only reach a broader audience but also signal their endorsement and support for the organization's initiatives. This is a powerful way to align personal online presence with the society's goals.
Beyond content sharing, meaningful interaction is key to fostering a vibrant online community. Board members can scroll through comments under the society's posts, respond to questions, and engage in discussions related to historical and genealogical topics. This level of interaction not only enriches the online conversation but also shows members that their voices are heard and valued.
Consistency Is Key
Board members may have busy schedules, but dedicating just 10 to 15 minutes a couple of times a week to social media can make a significant difference. You don't even need to be on every platform, just engage on the platforms you are already on. Consistency in engagement demonstrates that the board is committed to nurturing the society's online presence over the long term. In the social sphere, board members of historical and genealogical societies have a unique opportunity to shape the organization's online presence and foster connections with their community. Their active engagement on social media is not just an extra task but a vital part of ensuring the society's growth and success. When board members align their personal social media accounts with the society's goals, they inspire trust, build recognition, and strengthen the bond with members and followers.
If you're struggling to convince your board members to embrace social media engagement, don't hesitate to reach out. I'd be delighted to attend one of your board meetings and discuss this crucial topic in more detail. Together, we can take your society's online presence to new heights and create a more engaged and connected community.