Social media is easy to use. It’s easy to get set up, it’s easy to share content, and it’s easy to build a following. You can use social media in many different ways to share your story and raise awareness for your resources or services.
Social media is a key way to get people talking and sharing information. This is important because community-building is an essential part of raising awareness.
The best social media campaigns engage with their audience, encouraging them to share and comment on posts. This can build a sense of community, which can not only lead to more engagement but also help generate new ideas that you might not have thought of yourself.
The next thing to keep in mind is that you can reach millions of people. How? Because on social media, content goes viral. You see, when a person shares or comments on a post, their friends will also see the post. This means that if your story gets shared by thousands of people and they each have thousands of followers themselves, then you’re talking about potentially reaching millions and millions of new eyes. And since most people don’t go directly to websites anymore (if they even remember what it is), this can be an effective way to raise awareness for your blog, business or organization!
Social media allows you to connect with people that may have been otherwise impossible. You can use social media as a way to reach out and communicate with your audience, no matter where they are in the world. Social media also helps eliminate barriers to communication, as anyone can post a message online—no matter their financial status or background.
Social media is a great way for you to get your message out there and connect with people on an entirely new level.
With social media, everyone is on equal footing: no matter how old or young they are; rich or poor; male/female; etc., almost everyone has access to the same resources.
Social media is a powerful tool that every nonprofit organization should be using to spread the word about their important work. With so many people connecting through social media, it's easy for your message to reach millions of people who might otherwise never hear about it. It's also free, which means you don't have to spend thousands of dollars on advertising or marketing campaigns.
Plus, social media makes it easy for anyone in the world with access to a computer or handheld device (which is pretty much everyone) can help gain and help raise awareness of your organization.
Until next time, keep connecting to your social media community,
Jon Marie Pearson, The Simple Living Genealogist