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Recycle High-Performing Social Media Post



Constantly creating fresh content can be overwhelming. But what if there was a way to maintain an active presence without burning out? Enter the strategy of recycling high-performing content. Not only does it save time, but it also ensures your best material gets the recognition it deserves.


Here’s how you can effectively recycle your high-performing social media content and why it’s a game-changer for your genealogy-focused pages.


Identify High-Performing Content

The first step in recycling content is pinpointing which posts have performed the best. These posts garnered the most likes, shares, comments, and overall engagement.


Key Metrics to Watch

  • Engagement Rates: High likes, comments, and shares.

  • Reach and Impressions: Posts that reached a broad audience.

  • Click-Through Rates (CTR): For posts with links, those with high CTRs.


Pro Tip: Use analytics tools provided by social media platforms to get detailed insights. For instance, Facebook Insights can help you identify your top-performing posts.


Repurpose Content Creatively

Once you’ve identified your high-performing content, think about how to repurpose it creatively. Repurposing doesn’t mean reposting the same content verbatim but rather presenting it in a new format or context.


Ideas for Repurposing Content

  • Transform a Popular Post into an Infographic: Visual content like infographics tend to perform well and are highly shareable.

  • Create a Video: Turn a well-received blog post or a series of posts into a short video or Reel.

  • Compile a Series: Combine several related high-performing posts into a comprehensive guide or series.


Pro Tip: If you had a successful Facebook post, consider turning it into an Instagram carousel or a Pinterest pin. The idea is to reach audiences across different platforms with familiar content in a new format.


Update and Refresh Content

Sometimes, all it takes to give a post new life is a little update. Add new information, images, or a different perspective to make an old post relevant again.


Ways to Refresh Content:

  • Update Statistics and Facts: Ensure any data is current.

  • Add New Insights: Include recent discoveries or developments related to the original post.

  • Enhance Visuals: Improve the images or graphics to make the post more visually appealing.


Pro Tip: Mention that you’re revisiting a popular topic and provide a link to the original post. This drives traffic back to your old content and establishes your page as a comprehensive resource.


Schedule Reposts Strategically

Strategically scheduling reposts of your high-performing content can help keep your social media feeds active without the constant need to create new content. Space out reposts to avoid redundancy.


Strategies for Scheduling Reposts:

  • Seasonal Content: Repost content that is relevant to specific times of the year, such as holiday-related genealogy posts.

  • Thematic Reposts: Align reposts with themes or events. For example, during National Family History Month, repost your best genealogy tips.

  • Use Scheduling Tools: Tools like Metricool, Hootsuite, or Later can help you plan and schedule your content in advance.


Pro Tip: Pay attention to the days and times when your audience is most active. Reposting during these peak times can maximize engagement.


Leverage User-Generated Content

Encourage your followers to share their stories and experiences. User-generated content (UGC) saves you time and builds a sense of community.


Ideas for UGC:

  • Contests and Challenges: Run contests encouraging followers to submit their own genealogy stories or family photos.

  • Feature Followers’ Posts: Share the best UGC on your page, giving credit to the original creators.


Pro Tip: Create a branded hashtag for your community to use when sharing their content. This makes it easier to find and curate UGC.


Recycling high-performing content is a smart and efficient way to keep your social media presence vibrant and engaging without constantly being on the content creation treadmill. By repurposing, updating, and strategically reposting your best material, you can save time and ensure your audience continues to enjoy high-quality content. Remember, the key is to present old content in fresh ways that add value and keep your followers coming back for more.


Have you tried recycling your high-performing content? Share your experiences and tips in the comments below! Let’s make social media a less stressful and more rewarding space for all genealogy enthusiasts.

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