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Harnessing the Power of Video Content to Market Your Genealogy Webinars, Events, and Conferences

An older gentleman historian creating a TikTok video inside a historical library.

Video marketing has become essential for businesses and organizations looking to engage their audiences and promote their events. With 87% of marketers using video in their marketing strategies and nearly half considering it the most important form of content, it’s clear that video is a dominant force in the marketing world. For genealogy, historical societies, and professionals, leveraging video content to market upcoming webinars, in-person events, and conferences can significantly boost visibility and attendance. Here’s how to effectively create and utilize video content to promote your genealogy events.

Understanding the Impact of Video Marketing

Video marketing is not just a trend; it's a powerful way to connect with your audience. Instagram, Facebook, TikTok, and YouTube are the top platforms for publishing video content. With 67% of marketers planning to increase their video marketing on Instagram and TikTok over the next 12 months, it's crucial to understand how to use these platforms effectively.

Creating Engaging Teasers and Trailers

Short, captivating teasers and trailers are excellent tools for generating excitement about your upcoming events. These videos should provide a glimpse of what attendees can expect, highlighting key speakers, topics, and unique features of the event. Even share what the attendees will come away with from attending the event.

How to Implement:

  • Keep it Short and Sweet: To maintain viewer interest, aim for videos that are 30 seconds to 1 minute long.

  • Highlight Key Details: Showcase the most exciting aspects of your event, such as prominent speakers, unique sessions, or special activities.

  • Use Eye-Catching Visuals: Incorporate engaging visuals, including clips from previous events, speaker interviews, and event locations.

Leveraging Testimonials and Past Event Footage

Testimonials from past attendees and speakers can provide powerful social proof and encourage others to register for your events. Additionally, footage from previous webinars or conferences can give potential attendees a taste of the experience.

How to Implement:

  • Collect Testimonials: Ask past attendees and speakers to share their experiences and highlight what they enjoyed most about the event.

  • Edit Highlights: Create a highlight reel featuring the best moments from past events, emphasizing positive feedback and exciting sessions.

  • Showcase Real Experiences: Use authentic footage and testimonials to build credibility and trust with your audience.

Hosting Live Q&A Sessions

Live video sessions are an excellent way to engage directly with your audience, answer their questions, and build anticipation for your event. These sessions can be hosted on platforms like Instagram Live, Facebook Live, TikTok Live or YouTube Live.

How to Implement:

  • Promote Ahead of Time: Announce the live Q&A session in advance to ensure your audience is aware and can participate.

  • Prepare Talking Points: Have a list of key points and common questions to address during the session.

  • Engage with Viewers: Encourage viewers to ask questions in real time and interact with them directly, creating a more personal connection.

Creating Educational Content

Educational videos that align with the themes of your upcoming event can attract and engage your target audience. These videos can cover topics that will be discussed at the event, providing value and showcasing your expertise.

How to Implement:

  • Topic Previews: Create short videos that provide an overview of the topics that will be covered at the event.

  • Speaker Insights: Feature brief interviews or insights from speakers who will be presenting, giving potential attendees a sneak peek of the knowledge they can gain.

  • How-To Videos: Offer practical how-to videos related to genealogy research, techniques, or tools that will be discussed at the event.

Promoting on Social Media Platforms

Utilize Instagram, Facebook, and YouTube to share your video content and reach a broader audience. Each platform offers unique features and tools to enhance your video marketing efforts.

How to Implement:

  • Instagram Stories and Reels: Share short, engaging videos on Instagram Stories and Reels to reach a wider audience and keep your content fresh.

  • Facebook Events and Ads: Create event pages on Facebook and use targeted ads to promote your videos to specific demographics interested in genealogy.

  • TikTok Videos: Use the enhanced algorithm by sharing short videos to prompt curiosity and awareness.

  • YouTube Channels and Playlists: Develop a YouTube channel dedicated to your genealogy content, organizing videos into playlists for easy access.

Video content is a powerful tool for marketing your genealogy webinars, in-person events, and conferences. You can significantly boost your event's visibility and attendance by creating engaging teasers, leveraging testimonials, hosting live Q&A sessions, producing educational content, and promoting on social media platforms. Embrace the power of video marketing to connect with your audience, build excitement, and ensure your genealogy events are a resounding success.


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