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Embracing the Trend - How Genealogical Societies Can Benefit from Short-Form Videos

Various recording devices throughout the years.

In a digital era where attention spans are short, and engagement is key, short-form videos have emerged as a powerful tool in social media marketing. For genealogical and historical societies, these bite-sized videos present an opportunity to connect with a wider audience, share knowledge, and promote interest in history and ancestry. Let's explore how your society can experiment with this dynamic format.

The Appeal of Short-Form Videos

  • Engagement and Accessibility - Short-form videos, typically under a minute in length, are perfect for capturing the attention of viewers quickly and effectively. They are easily accessible and shareable, making them ideal for reaching a broader audience.

  • Versatility - These videos can cover a wide range of topics, from quick historical facts to snippets of genealogical research tips.

2. Content Ideas for Genealogical Societies

  • "Today in History" Snippets -  Create daily or weekly posts highlighting significant historical events or famous ancestors.

  • Genealogy Tips - Share quick tips for researching family history, like using specific records or online tools.

  • Behind-the-Scenes Glimpses -  Offer a peek into the daily workings of your society, including archival tours or event preparations.

3. Techniques for Effective Short-Form Videos

  • Strong Opening - The first few seconds are crucial. Start with a question, an interesting fact, or a compelling visual to hook viewers.

  • Clear and Concise Messaging -  Keep your content focused and straightforward. The goal is to convey one key message or fact clearly.

  • Engaging Visuals - Use engaging visuals and text overlays to make your video more appealing and informative.

4. Platforms to Explore

  • TikTok and Instagram Reels - These platforms are the frontrunners for short-form video content and offer various creative tools to enhance your videos.

  • YouTube Shorts - A newer player in the short-form space, but with the advantage of YouTube's extensive user base.

5. Measuring Success and Iterating

  • Engagement Metrics - Track likes, shares, comments, and view counts to gauge the success of your videos.

  • Feedback and Iteration -  Encourage viewer feedback and be prepared to iterate on your content strategy based on what resonates with your audience.

Short-form videos represent a unique opportunity for genealogical and historical societies to engage with audiences in a modern and compelling way. By experimenting with different content types and embracing the storytelling potential of this format, societies can spark interest in genealogy and history, reaching a broader and more diverse audience.

Have you tried incorporating short-form videos into your society's social media strategy? Share your experiences and any tips you've discovered along the way!


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