As we look toward 2025, historical and genealogical societies have an incredible opportunity to secure their legacy and connect with a broader audience through social media. Whether your society is large or small, embracing social media is no longer optional—it’s essential. In today’s digital world, an active online presence ensures your society doesn’t just survive but thrives, creating meaningful connections with members, volunteers, and the genealogy community at large.
Why Social Media Matters for Your Society
In recent years, many historical and genealogical societies have faced challenges that threaten their existence. Declining membership, reduced volunteer engagement, and the inability to adapt to changing technology have forced some societies to close their doors. But there’s a silver lining: social media offers a powerful way to address these issues head-on.
Social media platforms provide societies with a cost-effective way to:
Promote Events: Share information about workshops, lectures, or community gatherings directly with your audience. Organic reach can bring your society’s events to people who may not know you exist.
Highlight Collections: Whether your resources are digitized or not, social media allows you to showcase your treasures. Share a photo of a rare artifact or highlight a story from your archives—it’s a simple way to spark interest and engagement.
Engage Volunteers: Social media isn’t just for promoting—it’s a tool for recruiting. Showcasing your activities and the impact of your work can inspire new volunteers to join your mission.
Expand Your Reach: With a single post, your society can connect with genealogy enthusiasts locally and globally, extending your community to a virtual audience eager to learn about their roots.
Consistency is Key—Even Once a Week!
You don’t need to post daily to make an impact. Even if your society can commit to posting just once a week, that consistency shows that you are active and engaged. Without an active presence, it’s easy to be forgotten in the fast-paced digital age. Regular updates ensure that the genealogy community knows who you are, what you offer, and why your society matters.
A Small Investment, Big Returns
For societies worried about resources, the investment in a social media strategy doesn’t have to break the bank. Many societies have successfully reallocated funds from their publicity budgets to cover social media services. Hiring a social media strategist and manager can help ensure your society’s message is clear, professional, and seen by the right audience. Plus, the organic reach you gain from posting on social platforms often eliminates the need for costly advertising.
2025: The Year to Embrace Social Media
The new year is a fresh start and the perfect time for societies to commit to a strong social media presence. By doing so, you’re not just preserving your history—you’re making sure your work continues to inspire and educate for years to come.
If your society has been hesitant to embrace technology, now is the time to act. Social media allows you to connect with a world of genealogy enthusiasts eager to support your mission. Whether you’re sharing a story from your archives, inviting members to an upcoming event, or showcasing the impact of your volunteers, social media can help you stay relevant and impactful.
Let’s Build Your Society’s Future—Together
Don’t let your society become a forgotten chapter in history. If you’re ready to make social media a part of your strategy for 2025, I’m here to help! I offer social media services tailored to the unique needs of historical and genealogical societies, ensuring you can focus on your mission while I help you connect with your audience.
Let’s start the conversation. Book a free consultation today and take the first step toward a vibrant online presence for your society.
Your society’s future is just a click away—let’s make it a bright one! Send me a DM or email me at jonmarie.pearson@thesimplelivinggenealogist.com today.
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