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Adapting Social Media Strategies for the Genealogy Community

An artistic depiction of a family tree, possibly displayed on a digital screen or as a large printed chart, with a person interacting with it. This could symbolize the depth and interconnectedness of family histories that genealogists explore.

In an increasingly digital age, social media platforms offer invaluable tools for genealogists, family historians, and historical societies to connect with audiences, share insights, and promote engagement. This blog post transforms generic social media strategies into targeted advice that specifically caters to the genealogical community. Here’s how you can adapt popular content ideas to enrich your social media presence and foster a community around historical and genealogical interests.

Genealogical Content Series

Create a series that delves into different sides of genealogy, such as case studies, success stories, or theme-based historical explorations. Consistency is key; whether you choose to present your series as Instagram Reels, Facebook posts, or YouTube videos, maintaining a regular schedule will keep your audience engaged and eager for more. For instance, you could start a series on tracing ancestry through lesser-known historical documents, showcasing your findings in a weekly video.

Educational Video Tutorials

Video is a powerful tool for demonstrating complex genealogical research methods or archival processes. Platforms like TikTok, Instagram Reels, and YouTube Shorts are perfect for concise, engaging tutorials that teach specific skills—like using online databases or reading old handwriting styles. This not only helps your audience but also positions your platform as an educational resource.

Branded Memes

While memes are often light-hearted, they can also be used to make insightful, relatable content that resonates with genealogists and historians. Create memes that play on common experiences in the field, such as the excitement of a breakthrough or the frustration of hitting a research dead end. These can be shared across various platforms to bring humor and lightness to your content mix.

User-Generated Content (UGC)

Encourage your community to share their own stories or discoveries. This could include breakthroughs in their genealogical research or interesting historical finds. Resharing these stories not only builds community but also adds authenticity to your platform. Always ensure to ask for permission and give proper credit when sharing another's content.

Behind-The-Scenes (BTS)

Share the process behind your research, the setup of a new exhibit, or the day-to-day operations of your historical society. This helps humanize your organization and gives a personal touch that can make your audience feel more connected to your work.

Team & Community Highlight

Spotlight different members of your team or community. Share their stories, what got them interested in genealogy, and some of their favorite discoveries. This not only helps to personalize your brand but also showcases the diverse range of interests and expertise within your community.

Account Takeovers

Collaborate with well-known genealogists, historians, or related organizations for an Instagram or Facebook Story takeover. This can provide fresh content and introduce your audience to new perspectives within the field.

Live-Streaming Q&A Sessions

Host live Q&A sessions where you answer questions from your followers about genealogy, research techniques, or history. This direct interaction can significantly boost engagement and provide immediate value to your audience.

Breaking News in Genealogy and History

Keep your followers updated with the latest discoveries, changes in archive access policies, or significant historical anniversaries. This not only informs but also fosters a sense of community and shared interest.

Mental Health & Wellbeing Tips

Research can be a solitary and sometimes frustrating endeavor. Share tips on maintaining mental health and balance, perhaps inspired by historical figures or recommended practices from professionals in the field.

Astrology, Enneagrams, or Personality-Based Content

While less directly related to genealogy, creating content that allows your audience to engage on a lighter, more personal level can also be beneficial. For instance, you could explore historical figures under different zodiac signs or how different personality types might approach genealogical research.

Product + Lifestyle Shots

For societies and professionals offering genealogical services or products, showcase these in action. Whether it’s a new book, a genealogical software tool, or archival storage solutions, show how these products can be used in real-life scenarios to assist with research.

By tailoring these content strategies to the specific needs and interests of genealogists, family historians, and historical societies, you can create a more engaging, valuable, and community-oriented social media presence.

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Jun 18
Rated 4 out of 5 stars.

Interesting ideas to improve sharing family history so that it lives on.

On the down side, many genealogists are inwardly focused; it’s all about them and not sharing discoveries or research.

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