5 Ways to Re-Focus Your Social Media Efforts and Increase Results


Optimize your social profiles.

Your social profile is the first thing people see when they visit your page and it’s an opportunity to make a good impression. Make sure that all of your profile images and bios are up-to-date, as well as any other information on your profile that you can edit (such as interests and keywords). If you need help updating key information, don’t be afraid to reach out to me!

You should also ensure that the content in each platform is consistent across all platforms. For example: If you have an About section for Facebook but not Twitter or Instagram, then add one of them! Your followers will appreciate having access to more information about you across various platforms; plus it makes it easier for them if they want to share something from one platform with another person who uses another platform.


Define goals and success metrics.

Before you begin, it's important to define your goals and success metrics. A goal is a statement of what you want to accomplish, while success metrics are the attributes or results that will tell you whether or not your goals were met.


For example: "I want to increase my historical society's awareness by 20%." In this case, the goal is to increase historical society's awareness by 20%.


Now let's say I'm working with a client who wants to let people within the genealogy community know about upcoming webinars. We might define their goal as “to increase webinar enrollment from people researching their ancestors by 25%." By setting these specific targets for our social media efforts, we're able to more easily measure how well those efforts are performing over time against those targets—and plan new tactics accordingly!


Audit your content shares.

The first step in re-focusing your social media efforts is to audit what you're already doing. You need to look at the impact of your content shares, and also how well they are performing on each platform.

  • Analyze the type of content that gets the most engagement.

  • Look at which time of day is best for posting. Do more people interact with your posts when it's morning or night? Does one specific day get the most interaction?

  • Take a look at which platform performs better—Facebook, Twitter and Instagram have different audiences so you may find that certain types of posts resonate more on certain platforms than others!

Automate for consistency and improve time management.

Because social media is mainly about providing value to your audience, it's important that you're always ready to respond and engage with them.


Instead of taking the time to post several times per day (which can be hard when you have a lot of other responsibilities), consider using tools like SocialPilot or Hootsuite. These tools allow you to schedule posts in advance so that they will automatically go out at certain times throughout the week or month. This way, even if you're busy with something else, your audience knows they can count on seeing new content from you at regular intervals—and this consistency will help keep them engaged with what's going on in their lives!


Additionally, these services let users see analytics on each post so that they know which types of content perform best for their audience (e.g., what types of images are most likely to receive engagement). This data helps make it easier for people who manage multiple social accounts because then there's no guesswork involved: when choosing which post should go up next week based primarily upon its performance history instead than some other arbitrary factor such as personal preference."


Focus on what matters to get results from social media

Focus, focus, focus.


Not all of your social media efforts will be successful, but if you can focus on what matters to your business and develop a strategy that makes the most of your time and resources, you'll get results. Here are five things to consider when re-focusing your social media efforts:

  • What's trending in terms of content? Fads come and go quickly online. Don't waste time trying to keep up with them; instead, ask yourself what kinds of posts will resonate with your audience in real life or online communities relevant to what you do or sell.

  • Quality over quantity—don't treat every single post like it's an important one! Know who you're talking to–focus on quality over quantity for each social channel by creating engaging content that speaks directly to them (not just mindless banter). Have fun with it – remember what made people fall in love with these platforms in the first place!

  • Be authentic – don't worry about being too serious; after all, we do live in an age where memes reign supreme thanks largely due their ability engage so many different audiences regardless how old they may be! Try focusing more on being honest rather than trying too hard at being funny (unless that's really part of who YOU are!). This means no more posting random things just because everyone else seems too busy doing so already :)